Happy September!

Whether or not you’re a parent, it seems that September is as much a time of new beginnings as January:  There is a noticeable shift in the seasons.  Kids go back to school.  The traffic gets worse.  Everyone turns their focus towards the end of the year.  Some people even start mentioning the C word.

I’ve had a funny old summer.  Save for an impromptu day-trip to the beach a few weeks ago, we’ve not been anywhere.  There are several reasons for this, but largely it’s because I have been desperate to get my new website launched.  So it was with HUGE relief that my totally overhauled site became public this week.

You can take a peek at www.lovefittraining.com

My desire to serve women, and serve them well, is stronger than ever.  The longer I spend in my job, the more I realise what a huge need there is for my offerings.  There is so much that I want to share with you!

Unveiling the new website has been scary:  Opening myself up to criticism, and sharing more of my story.  I’ve also been apprehensive about making the site so “mum”-centric, even though Cambridge mums are absolutely my audience.  It took me a while to work out why I was fearful of trying to speak to my ‘tribe’ when I know that that population is lacking in good information; when I know that I am highly knowledgeable in that field; and when I have spent a fortune ensuring that I am one of the local experts in pre- and postnatal health and fitness.

Then it hit me.  I was (still am?) fearful of losing or – at the very least – disengaging from my existing followers who aren’t mums.  Fact is that around half of my 1-1 clients are not pregnant nor postnatal.  And plenty of women who come to WOW haven’t got children.  So I was scared that they’d begin to doubt me, and go elsewhere.  The fear actually became quite crippling!

But I came to realise that my existing non-mum clients are with me because they trust me.  They already like what I’m doing, and know that I haven’t actually changed.  I’m still doing precisely what I’ve always done, from very early on in my fitness career.  It’s just taken me almost a decade to finally grow a pair and actually MARKET to my niche and to my specialist area.

So whilst it’s fair to say I’ll probably attract fewer “general” clients, and I’m unlikely to get a huge Instagram following from women looking to train for a marathon, that’s absolutely OK. I’ll continue to help women at all stages and with varying needs.  But the pregnant women and new mums out there will know 100% they’ve come to the right place when they land at Lovefit.

All this is not only to encourage you to check out my new site (especially if you’ve been away for a while and are wondering what I’ve been up to), but also to shout GO FOR IT!  Trust your gut, listen to your heart.  All those sayings!  Don’t let fear hold you back.  Sometimes you have to do things that feel a bit (or a lot) scary, in order to go and make your mark on the world.

September seems to be as good a time as any to make a change.  So join that running club, start that new book, go on that date, book that holiday, check out my marvellous classes 🙂